The Grocer · 24 June 2021

In June 2021 the government confirmed that small and medium-sized businesses would be exempt from its planned ban on online and pre-watershed TV advertising for foods high in fat, salt and sugar.

The Grocer reported the decision, and Ibrahim, as chair of the British Takeaway Campaign, said the sector was breathing a sigh of relief.

Speaking to Packaging News, he explained why the exemption mattered: unlike the big chains, the smallest takeaways cannot afford expensive campaigns, so social media is their shop window. Earlier that year he had told The Sun that a blanket ban could put thousands of chip shops and kebab shops at risk.

Read the full article on The Grocer

Also covered by Packaging News, The Sun.